8 January
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How to boost your online fundraising in 2018

2018 has only just started - what a better time to start thinking about trying something new with your fundraising tactics? Experimenting with some new digital strategies and fundraising techniques could make all the difference for your charity this year. Here are some fundraising ‘tune-up’s for 2018. Mix up your social media and email marketing Fundraising and social media can be a match made in heaven;…

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5 January
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Entries Open - Con Houlihan Young Journalist Award

Listowel Writers' Week have an annual competition, "Con Houlihan Young Journalist Award", open to anyone aged 25 years and under. Entries may be in the form of a report or feature piece of your choice. The award is sponsored by The Kerryman newspaper and the prize is €500. The winning article will be published in The Kerryman. Entries can be made online here. Closing date for…

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13 December
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4 Ways to Get More Brand Value From Influencer Generated Content

As influencer collaborations become an increasingly common part of the job for publicists, so has finding ways to maximize the return for clients. Leveraging influencer content beyond a collaboration is one of the most impactful, yet under-utilized ways that PR pros can boost the value to a client’s bottom line. If you’re a marketing manager or creative director, influencer content can help ease the burden of…

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6 December
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Key Digital Marketing Trends To Prepare For In 2018

Strategies and platforms are evolving in the digital age, and consumers are engaging brands on channels that didn't exist a few years ago. The modern marketer must be extremely agile. But while change spawns creativity, the goals of marketing remain constant. An employer hires a marketer to communicate the right message at various stages of the funnel, raise brand awareness and loyalty, drive traffic and customer…

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27 November

3 Ways to Get a Better Job in 2018

Many people head into the new year with all sorts of personal improvement goals. Some people want to lose weight, others vow to stop a bad habit, and a lot of folks hope to get a better job. To get a better job, you need someone who's hiring. That's not something you can do yourself, but there is a lot of work you can do to…

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5 October

I highly recommend Fitzwilliam Institute-you never know where it may lead you

Rose Servitova - Job Coach, Author & Festival Curator: “From observing trends in the non-profit sector and wishing to keep my skills fresh and relevant for any opportunities that may arise with my own employer (disability service) or elsewhere, I noticed that public engagement, fundraising, corporate partnership, sponsorship and event management were on the up. I researched far and wide before settling with Fitzwilliam Institute's Diploma…

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3 May
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5 Tricks for Growing Your Audience and Business on LinkedIn

Though social media has become a competition of virality, there are still a few sacred places that can be used for professional growth. Building a strong brand on Twitter and Facebook can do a lot for your personal network, but your brand on LinkedIn actually means business (pun intended). LinkedIn is less about choosing the right selfie or mastering disappearing stories and more about using content…

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3 May

6 Ways to Understand SEO Impacts Sooner

SEO is a great marketing tool for an entrepreneur. It is scalable when you don’t have a big budget -- you don’t have to pay for every click as you have to in paid marketing programs. It also has a great brand impact. Users often ascribe leadership status to companies that are top ranked. SEO therefore is a great program that enables entrepreneurs to compete with…

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18 April

12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. 1. Digital transformation is ‘all or nothing’ Adobe CEO and President Shantanu Narayen addressed the pain points many organizations face today: The need to stay ahead of competitors, the struggle to achieve…

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3 April

Eight Tips for IT Career Longevity

As with all things worthwhile, pursuing a career that is meaningful and fulfilling requires a significant investment in preparation and learning. Most of us have a signifier of success that we want to reach. Once we reach the point where we feel we are finally “there,” though, how do we decide where to put our focus? How can we keep our careers on track for the…

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